Lwam Daniel

Lwam has recently graduated and is now Programme Co-ordinator for Kids First. Her specific responsibilities are the fundraising and delivery of our music outreach programme, Gigs First.

Tony Page

At 42 years old, Tony has spent half his life working in retail. As a 21 year old trainee at Sainsbury's he gratefully accepted the role of 'aubergine buyer', and having created possibly the widest range of those purple shiny vegetables (or is it a fruit?) ever seen in Britain, he developed a taste for buying and selling 'stuff', if not ratatouille!

He later moved up North to work for Asda, where over a 13 year career he managed to broaden his scope well beyond fruit and veg. Eventually he moved back down South to his hometown London in 2006 to take up the position of Commercial And Marketing Director for Woolworths, where, of course, he was introduced to the energy and passion that was 'Kids First'. In 2007 he was proud to be invited to become Chairman of the charity, and now is both helping the newly independent Kids First Trust, and his new retail venture to develop as successful 'start-ups'. From small acorns....!

Tony is married to Sarah (from 'up North'), and has two mini-me's, Oliver and Daisy. Outside of a busy working life he 'enjoys' clearing up after the children, gets frustrated watching Arsenal (he is a season ticket holder), and loves to chill out holidaying in ski resorts or keeping fit, regularly running/trotting for Kids First Trust.

Trevor Dahl

A career retailer, Trevor was trained at Beatties, the Midlands-based department store group, in the late Sixties. This heralded a career in general management and HR working across the UK for the John Lewis Partnership, Habitat and in the eighties for House of Fraser.

In 1987, he married Liz, moved to London and joined Woolworths, a company that he grew to love and in which he would spend the next twenty years until his retirement in 2008. Trevor has been an integral part of the Kids First story since its foundation in 1999 and retired as Chief Executive in February 2008. Trevor helped many thousands of Woolies' employees bring the charity to life by helping children locally and also developed major fundraising events to enable the development of the original Playground Partnerships scheme. As well as being on the Kids First board of trustees he is on the Marketing Committee of BAAF (the British Association for Adoption and Fostering) and also works with other charities and corporates to develop successful CSR strategies.

A keen photographer, and occasional ornithologist and golfer, Trevor now divides his time between London and Dorset.

Sue Adkins

Sue Adkins is the International Director and Founding Director of Cause Related Marketing at Business in the Community. She joined in 1995 to set up the Cause Related Marketing campaign which was chaired by the likes of Sir Dominic Cadbury of Cadbury Schweppes and Tim Mason, Board Director, Tesco PLC, supported by the chairmen, CEOs or board directors of marketing of over 10 FTSE 100 / leading companies.

Sue is now leading Business in the Community's work internationally on this agenda. She has worked with blue chip companies and NGOs throughout Europe, North and South America, Africa and Australasia. Sue has worked with many organisations to help them develop their corporate social responsibility, their community investment strategies and their partnerships, bringing them alive in the marketplace, taking them to scale by engaging customers and consumers.

Before joining Business in the Community, Sue worked for part of the WPP Group as a consultant. Prior to this she was in marketing and buying for leading organisations in the retail, manufacture, service and agency sectors.

Sue is a trustee of a number of UK and international charities; she is also a member of a board championing responsible advertising, a fellow of The Marketing Society and is the proud mother of Mia, and in her spare time is an obsessive milliner.

Bob Waldron

Bob retired from Woolworths in 2002, a Company he worked in for 38 years. He held a number of roles in Operations, Marketing, New Store Development and Strategic Programme Management. He was also a mentor on the Kingfisher Graduate Programme.

Bob was involved in the Woolworths charity programmes for many years and was involved in the conception and formulation of Kids First. He has been a Trustee of the charity from the launch.

Since retirement Bob has been involved in the voluntary sector. He is a Trustee of Amani UK, a charity supporting aids widows and orphans in Kenya. He tutors a Restorative Justice course in prison, where he also runs Alpha courses as part of the Chaplaincy team. He is also a Govenor of a local primary school.

Bob is a Committed Christian, being an active member of his local church.

He has been married to Jane for 43 years. They have four children and three grandaughters.

He is a seaon ticket holder for Wycombe Wanderers and a life long supporter of Bath Rugby.

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